Ellsworth

This project is the logo design for a new office building in Atlanta, GA. Ellsworth is a 91,000 sqft adaptive loft office reuse project in West Midtown that is targeted at creative professions and higher end shopping and dining. Ellsworth wanted a wordmark that felt classic and elegant while still looking hip and trendy. With that in mind I chose to go for a classic hand lettered logo paired with a modern color palette.