Spread Delights

I was tasked with branding and redesigning the full family of products for Spread Delights including retail-facing 10-count box, 20-count box, and individual stick packs for a variety of flavors. To solve the client’s problem of letting consumers know exactly what they’re getting I created a look that puts ingredients and flavor appeal front and center.

Around that central ingredient is a stylized swirl of flavor that represents the spread itself, as well as its smooth, indulgent taste. A minimalist design and modern, fun typography, reinforce the simple elegance that the product can bring to any snack.