Fat Tire

When Fat Tire decided to do a full rebrand they needed help figuring out how that look extended beyond just the logo and a couple of badges. Me and the team at Consume & Create were tasked with interpreting the new look and feel and bringing it to life across a variety of assets and mediums. We created everything from event pieces and merch to out of home and truck wraps. The goal was to build a consistent brand aesthetic that can push in various directions, while maintaining the initial spirit of the new logo.

The new brand launch was a massive success with a seamless family of assets that were well received by the general public.