Two Good

Dannon had plans to launch a new line of yogurt with only 2 grams of sugar. I was tasked with creating a logo and designing the system for a couple of flavors in the line. They wanted something fun and eye catching so I chose to use bold colors with simple, flat illustrations for flavor cues. The design leans heavily into the hand lettered word mark that uses swashes on the “G” to create a number 2.